A bit about me
Brand & Marketing Consultant based in Spain
Marketing found me through curiosity. During my studies I kept coming back to the same questions: why do some brands stick and others don't? What makes a strategy actually work? That curiosity led me through two degrees, international projects, and a growing belief that effective strategy starts with really understanding people and the nature of brand itself.
-
Advantages- International experience (e.g., Switzerland, Latvia, Spain, Italy)
- Creative + strategic mindset
- On-time delivery & professional communication
- High responsibility and strong attention to detail
-
Education- Bachelor in Business Administration in Riga Business School (2020-2023) — Riga, Latvia
- Master in Marketing and Transformative Economy in Universita della Svizzera Italiana (2023-2025) — Lugano, Switzerland
-
Skills- Design Tools: Figma, Canva, CapCut, Tilda
- Marketing & SMM Tools: Hootsuite, Google Analytics
- Productivity & Business Tools: Microsoft Office, Google Workspace, ChatGPT, Claude
-
Languages- Russian — Native
- English — C1 (Fluent)
- Italian — A2 (Basic)
- French — A1 (Basic)
WHAT I DO
Services
- 01Brand Strategy & PositioningHelping brands build a clear strategic foundation that defines who they are, what they stand for, and how they differ from everyone else in the market. Through audience analysis, competitor benchmarking, and positioning work, I help articulate a value proposition and brand narrative that resonates with the right customers.
What you'll receive:- Brand positioning framework
- Audience and customer insights
- Value proposition development
- Key messaging and brand story
- Strategic recommendations for next steps
- 02Go-to-Market StrategySupporting brands in thinking through how to bring a product or service to market. I help map the competitive landscape, define the right audience, and structure a clear communication and channel approach for launch.
What you'll receive:- Market landscape overview
- Customer segmentation and targeting
- Channel and communication approach
- Competitive positioning recommendations
- Launch priorities and next steps
- 03Market Entry ResearchSupporting expansion and market decisions with in-depth research and analysis. I look at market dynamics, customer behavior, the competitive landscape, and potential barriers so you have a clearer picture before committing resources.
What you'll receive:- Market opportunity assessment
- Competitor landscape analysis
- Consumer and audience insights
- Key risks and barriers to entry
- Strategic recommendations for market expansion
- 04Brand AuditTaking a structured look at where your brand stands today, how it is perceived, how consistent it is across touchpoints, and where the gaps are. The audit surfaces strengths, weaknesses, and opportunities to strengthen brand equity and improve how you show up to customers.
What you'll receive:- Brand health assessment
- Communication and messaging review
- Visual identity evaluation
- Competitor benchmarking
- Prioritized recommendations for improvement
- 05Partnership & Collaboration StrategyExploring how brands can grow through the right partnerships and collaborations. I help identify where strategic alignment exists, map potential partners, and think through how a collaboration could be structured to create genuine value for both sides.
What you'll receive:- Partnership opportunity mapping
- Collaboration framework and structure
- Partner evaluation criteria
- Outreach and engagement recommendations
- 06Brand Materials & SupportHelping translate strategy into the materials your brand actually needs, from brand guidelines to presentations and communication assets. I make sure what gets created stays aligned with your positioning and serves a clear purpose.
What you'll receive:- Brand guidelines and toolkits
- Presentation and pitch deck support
- Marketing and communication materials
HOW I WORK
My Process
- First ContactReach out via the contact form or email. Tell me about your business and what you're looking to achieve. I'll get back to you within 24 hours.1
- Discovery CallA free 30-minute call to understand your brand, challenges, goals, and where I can add the most value.2
- ProposalBased on our conversation, I'll send a proposal outlining the scope, timeline, and cost. We align and negotiate before anything starts.3
- OnboardingOnce agreed, we sign a contract and you complete a detailed brief. This is where I get deep context on your brand, market, and objectives.4
- Strategy WorkI work through research, analysis, and strategy development with 1-3 check-ins to ensure we're aligned throughout the process.
*For SMM & Monthly Retainer: this becomes an ongoing monthly cycle: planning, execution, review, repeat.5 - Delivery & PresentationI present the final deliverable, walk you through the thinking, and incorporate two rounds of feedback.
*Not applicable for SMM & Monthly Retainer because delivery is continuous.6 - Ongoing SupportA follow-up check-in one month after delivery to see how things are going.
*For SMM & Monthly Retainer: this is the core of our work together: continuous support, reporting, and strategy refinement.7
Portfolio — Case Studies
I don’t just work. I solve challenges
Here are a few examples of my latest projects
Here are a few examples of my latest projects
Granarolo
B2B / Food industry
📍 Switzerland
📍 Switzerland
Context
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
Granarolo, one of Italy’s largest dairy cooperatives, was seeking to strengthen its presence in the Swiss HoReCa market.
The goal was to understand how to build stronger, more “human-like” relationships with professional clients — from restaurants and hotels to distributors — while improving digital adoption and customer experience.
Challenge
- Low adoption of Granarolo’s digital ordering portal
- Clients’ resistance to changing established purchase habits
- Need to modernize the B2B experience without losing the human connection
- Fragmented communication between sales representatives and clients
- Qualitative research — 30 in-depth interviews with B2B clients and internal stakeholders
- Market & competitor analysis — mapped Swiss HoReCa landscape, digital trends, sustainability shifts
- Customer journey mapping — visualised key friction points and opportunities
- Strategic recommendations — designed actionable improvements for the digital platform and relationship model
- Clients valued human interaction and trust over technology
- Digital tools were seen as barriers, not enablers — due to UX issues and lack of education
- Representatives played a crucial emotional and advisory role
- Loyalty was driven by reliability, transparency, and care
Solution
I proposed a human-centered digital transformation plan, combining empathy and technology:
- Hybrid model: keep personal relationships while enhancing digital support
- Portal redesign with improved UX, AI-based recommendations, and segmentation
- Client education program via sales representatives
- Degubox 2.0 — a personalised loyalty tool integrating feedback and seasonal product discovery
- Market & Competitor Analysis
- Customer Journey Map
- Brand & Relationship Strategy
- Degubox Redesign Concept
- Implementation Roadmap
Splash & Spa: “Glow-in-the-Dark Neon Night”
Strategic marketing and digital campaign / Entertainment & Wellness
📍 Switzerland
📍 Switzerland
Context
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
Results
Splash & Spa Tamaro — a Swiss entertainment and wellness center — wanted to attract a younger audience (19–25 years old) and increase ticket sales for its special evening event, Glow-in-the-Dark Neon Night.
Challenge
- Reach and engage a new audience segment — students and young professionals
- Increase online engagement by 20%
- Boost ticket sales by 10% compared to the previous edition
- Build an emotional connection between the brand and the experience
- Audience research & segmentation — identifying key motivations and media habits
- Content strategy — defining tone of voice, storytelling, and campaign pillars
- Campaign development — concepts for social media, video scripts, visuals, and storytelling flow
- Performance framework — KPIs, SMART goals, and digital media planning
The campaign combined bold visuals, immersive video, and interactive content to drive awareness and attendance.
- Visual language: neon, water reflections, energy, and movement
- Main channel: Instagram (Reels, Stories, carousels, UGC contest #GlowSplashParty)
- Secondary channel: YouTube — short videos and influencer collaboration
Results
- +20% engagement rate across Instagram and YouTube
- +10% ticket sales (981 tickets sold)
- Created a reusable digital campaign framework for future Splash & Spa events
- Campaign Strategy
- Social Media Kit (Posts, Reels, Stories)
- YouTube Scripts & Influencer Brief
- Visual Identity for Event
- Media Plan & Performance Metrics
Who I worked with
I’ve had the opportunity to collaborate with international brands across different industries, from food and hospitality to wellness and real estate.
Let's Connect
Have a project in mind or just want to explore options? Reach out in whatever way feels most comfortable
elit.mktg@gmail.com
*By clicking the button you agree to Privacy Policy
A free 30-minute intro call to discuss your project, answer your questions and figure out how I can help.